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IKEA sells 150 million meatballs a year

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Notes from IKEA’s Best-Selling Product Is Not a Piece of Furniture by Geraint Clarke on Medium.

  • IKEA’s founder, >Ingvar Kamprad, held the hypothesis that hungry customers were distracted customers, but if they were sufficiently satiated, they’d be likely to shop for longer — thus buying more.
  • IKEA uses food sales as a loss-leader.
  • Geraint starts this article by saying: “Dave Chappelle has a moment in his Netflix special, Equanimity, where he gives the punchline to a joke at the very beginning — and still guarantees a laugh when you finally hear the joke.” I must check it out, this Equanimity.

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Life Notes is my online notebook; a place to put my digital ‘newspaper’ clippings, bits of my journal, observations, and other stuff all with the ultimate aim of find tools, resources & ideas to help artists thrive.  Read about how it came about here.

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